Date: 25 September 2020
Duration: 1 day
You can now learn about the essential topics of Design Leadership, one by one, in our Design Leadership Courses. The topic that we will discuss during our upcoming course is Design in Customer Experience.
Grow shares practical knowledge, tools and methods to help you to boost the value of design within your company, with directly noticeable outcomes. The content comes straight from practice to you – to make your work a little better step by step.
Design in Customer Experience
Companies can no longer stand out through manufacturing strength, distribution power or information mastery. Offering a great customer experience is a new way to give companies a competitive edge over others. Design is only one part of this greater ‘CX Arena’.
In order to build a great experience, all functions that contribute to it need to be carefully aligned. Design will need to take on different roles at different moments in the process, and continuously align with other functions. This is the job of a design manager. He/she needs to leverage the unique capabilities of design and accordingly take a leading or supporting role with other functions.
• How to organise a great customer experience?
• How to use Design’s capabilities to their full extent in building customer experiences?