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Programs

Managing Service Design USA

Location: Online

Date:
October 14 Education time 13:00–16:30 & November 4 Presentation time 13:00–16:30

Time Zone: EST

Duration: 2 half-days

Price: $ 895

The principles and practice of service design continue to evolve at pace. In this course, you will learn the success factors to consider in order to develop and manage a service design capability to drive product-service innovation.

Emerging technologies driving innovation provide service designers and managers significant challenges as they support the generation of new customer value through product-service ecosystems.

In this course, designed for design managers embracing service design, you will learn the success factors to consider in order to develop and manage a service design capability to drive product-service innovation. We will explore a framework to drive action and progress, built around a servitization transformation process and design maturity models, and consider how the service blueprint can be leveraged as a tool of design management.

Like all of the Grow modules, the course is divided into 4 sections designed for full actionable impact: Introduction, Theory, Daily Practice, and Application.

At the end of Day 1 participants will receive an assignment that encourages them to investigate the learnings and apply them in a personally relevant context. The group will reconvene on Day 2 to share their experience and learn from the experience of others.

Participants can schedule a 25-minute 1:1 coaching session with the trainer between the two class days.

Modules
  • Service Design

Tutor(s)

Brian Gillespie, Director, PARK USA Boston
With 20+ years’ experience as a researcher, strategist, designer, and design manager at the intersection of User Experience and Service Design in North America and Europe, Brian’s goal has always been to enable his clients, their business and their customers to benefit from great design. Brian holds an MBA, Design Management from the University of Westminster, London, and serves on the Leadership Team of the Service Design Network.